
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Bring sales questions into the brief so the work answers real concerns.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




