
Choose the outcome
Select the campaign objective and measured action to suit the offer. Engagement is not interchangeable with a qualified inquiry. Look at the customer outcome as well as the channel activity.
Compare clear messages, offers, and visual approaches. Keep the test question defined so several simultaneous changes do not obscure the result. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




