Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Keep a change log so later results have context.
Compare available search-term information with the business offer. Use negative keywords carefully and check the effect on useful demand. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Target only the parts of Augusta and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Explain any real service-area limits that affect customers in Augusta.
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Keep private account details out of public briefs and examples.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities