
Clear responsibilities
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Use support requests to find information that is missing or unclear.
Require completed work, observed changes, and next priorities alongside metrics. Rankings should not replace an explanation of the decisions made. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




