Define a worthwhile conversion
A button click, form submission, qualified inquiry, and sale are not the same result. Agree which action guides bidding and reporting, then test that it is recorded once and reflects real behavior. Explain why a change was made, not just when it happened.
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Assign one person to approve the final work.
Make the plan fit your market
Target only the parts of Augusta and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Base local references on service coverage and customer needs, not invented examples.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Agree how sensitive material will be shared and stored.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities