Define a worthwhile conversion
A button click, form submission, qualified inquiry, and sale are not the same result. Agree which action guides bidding and reporting, then test that it is recorded once and reflects real behavior. Keep enough history to separate a planned test from an unrelated change.
Review actual inquiry locations and staffing hours. Account settings and reports should be checked rather than assumed to match service coverage. Set a review deadline and identify the person responsible.
Make the plan fit your market
Target only the parts of Winston-Salem and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Check that location references reflect how the business actually operates.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Check the rights to photographs, quotations, and licensed material.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities