
Editorial destinations
Build resources that answer a question better than an ordinary service pitch. Match outreach to publications with a relevant audience. Compare the proposed message with the words customers use.
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




