Keep the page usable on a phone
Review menus, touch targets, text size, and the order of information at smaller widths. A layout that merely shrinks can still make calling, booking, or comparing options difficult. Check the reasons suitable customers hesitate or leave.
Test taxes, shipping, payment failures, discount rules, and confirmation messages. Successful payment should produce one accurate order. Check what happens after the customer clicks, submits, or calls.
Performance decisions
Budget for image size, fonts, scripts, and third-party tools. Measure representative pages before adding features that affect loading or interaction. Keep the next round of work small enough to assess clearly.
Keep a URL inventory, test redirects and contact forms, and check analytics before launch. A redesigned page should preserve useful information and working search paths. Review the whole path instead of judging one screen in isolation.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities