
Delivery ownership
Agree who handles requirements, design, content, development, and testing. A clear owner is needed when a defect crosses several disciplines. Use recent customer feedback to challenge an unclear message.
Choose technology according to editing needs, integrations, staff skills, and support costs. Popularity is not enough to establish fit. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




