
Map the sales process
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Keep the next round of work small enough to assess clearly.
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Record the decision as well as the numbers behind it.
- A written brief
- Named responsibilities
- Agreed review points





