Use one brief across the team
Sales, design, content, and advertising can give customers different messages when they work from different instructions. A shared brief should explain the audience, offer, evidence, and next action in plain language. Separate production, approval, and publishing responsibilities.
Check phone numbers, hours, appointment links, and service descriptions across customer-facing channels. Conflicting details cause avoidable calls and missed visits. Identify the most useful correction before adding another feature.
An offer people understand
State who the offer is for, what is included, and what happens after someone contacts you. A lower price cannot fix an unclear service or a slow response. Check whether customers received the information they needed to continue.
Separate management fees, media spend, production costs, and software charges. Assign each channel a role instead of dividing the budget equally. Separate agency fees from advertising, software, and production costs.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities