
Market-level budgets
Allocate tests according to demand and customer value rather than spreading money evenly. Keep a record of regions with insufficient evidence. Bring sales questions into the brief so the work answers real concerns.
Verify availability, prices, delivery, and support promises across campaigns. Regional exceptions should be clear before a customer makes contact. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




