
Actual coverage
List where customers can be served and where delivery or travel changes the offer. Match promotional coverage to capacity. Use actual customer questions to check whether the plan is useful.
Check phone numbers, hours, appointment links, and service descriptions across customer-facing channels. Conflicting details cause avoidable calls and missed visits. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




