
Editing and review
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Keep a short record of common questions and objections.
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




