
Credible experience
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Keep a short record of common questions and objections.
Interview the named author for their methods, examples, and judgments. A credible piece needs more than a generic topic outline. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




