
Credible experience
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Use the findings to update the brief for the next stage.
Interview the named author for their methods, examples, and judgments. A credible piece needs more than a generic topic outline. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




