
Beyond open rates
Privacy features can affect open measurements. Review clicks, completed actions, unsubscribes, and customer outcomes alongside delivery. Explain which task matters next and why it takes priority.
Use contacts with an appropriate permission basis and a working unsubscribe process. Purchased lists can introduce delivery problems and unsuitable recipients. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




