
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Agree how defects will be reported and resolved.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




