Protect useful URLs during change
A redesign or content migration can remove working routes to important information. Inventory valuable URLs, agree redirect destinations, and test the new pages before the old ones are retired. Keep the original result alongside the updated version.
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Choose a decision maker who can resolve conflicting feedback.
Make the plan fit your market
Check the services and areas the business genuinely covers in Richmond, VA. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Check the areas you genuinely serve in Richmond, VA.
Compare Search Console and analytics trends with releases, redirects, and content updates. Keep a change log so later movement can be interpreted in context. Limit account access to the people who need it.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities