Interpret movement carefully
Search demand, site changes, and competitors can affect the same reporting period. Keep a change log and separate branded searches from discovery searches before attributing every gain or loss to one edit. Document what was tested and what the team learned.
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Separate production, approval, and publishing responsibilities.
Make the plan fit your market
Check the services and areas the business genuinely covers in Fayetteville, NC. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Use verified business information when addressing the Fayetteville audience.
Compare what searchers need with the page they reach. A service enquiry, a how-to question, and a supplier comparison may need different answers. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities