
Publication and refresh
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Agree whether the evidence supports keeping, changing, or stopping the approach.
Use recurring customer questions and information gaps to choose topics. Avoid producing several articles that answer the same question in different words. Compare the proposed message with the words customers use.
- A written brief
- Named responsibilities
- Agreed review points




