
Technical access
Keep useful content accessible and use accurate structured data where it fits. Special markup does not guarantee an AI citation. List the tools the work depends on before committing to them.
Track identifiable referrals and cited pages where observable. Visibility checks vary by query and tool, so avoid turning a small sample into a universal claim. Review outcomes alongside cost, effort, and customer quality.
- A written brief
- Named responsibilities
- Agreed review points




