
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Agree which tasks are included and which need a separate quote.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Use recent customer feedback to challenge an unclear message.
- A written brief
- Named responsibilities
- Agreed review points




