
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Look for gaps between what the business offers and what visitors understand.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Test the important customer action before publishing a change.
- A written brief
- Named responsibilities
- Agreed review points




