
Audience and placement
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Use support requests to find information that is missing or unclear.
Distinguish views, engaged visits, attributed actions, and direct inquiries. State the attribution window and avoid treating every view as buying intent. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




