
Audience and placement
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Bring sales questions into the brief so the work answers real concerns.
Distinguish views, engaged visits, attributed actions, and direct inquiries. State the attribution window and avoid treating every view as buying intent. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




