Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Keep the original result alongside the updated version.
Compare available search-term information with the business offer. Use negative keywords carefully and check the effect on useful demand. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Target only the parts of St. Paul and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Review how customers in St. Paul contact the business and receive a reply.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities