Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Keep a change log so later results have context.
Increase coverage after checking costs, inquiry quality, and capacity. Expanding keywords or regions should have a stated reason. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Target only the parts of St. Paul and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Review how customers in St. Paul contact the business and receive a reply.
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Keep private account details out of public briefs and examples.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities