Choose content the team can supply
Useful content depends on reliable source material and approvals. We agree who can provide service details, photographs, and answers to customer questions before setting a schedule. A smaller flow of accurate material is better than frequent posts with little to say. Separate production, approval, and publishing responsibilities.
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Use the findings to update the brief for the next stage.
A fair comparison
Compare periods with similar trading days and note promotions or changes in capacity. A short spike should not set the next budget by itself. Agree whether the evidence supports keeping, changing, or stopping the approach.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Record the tools, owners, and renewal dates involved.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities