
Spend readiness
Check the offer, landing page, contact delivery, and measurement before spending. A broken destination makes campaign optimization meaningless. Separate agency fees from advertising, software, and production costs.
Define accepted leads with the sales team and review the difference between raw forms and worthwhile inquiries. Use that feedback in later decisions. Look at the customer outcome as well as the channel activity.
- A written brief
- Named responsibilities
- Agreed review points




