Make evidence easy to check
Separate a verifiable fact from an opinion or sales claim. Keep source notes and obtain permission for customer examples so the finished piece can be reviewed and updated without guessing. Check representative pages and tasks before applying changes more widely.
Review existing pages before commissioning more. Update, combine, or remove material that repeats the same answer or is no longer accurate. Look for gaps between what the business offers and what visitors understand.
Useful structure
Answer the main question early, then explain choices, examples, and trade-offs. Headings should help the reader find information rather than repeat a target phrase. Choose the next task from the review rather than repeating the calendar.
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Explain why a change was made, not just when it happened.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities