
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Keep the scope specific enough to check at each review.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Look for gaps between what the business offers and what visitors understand.
- A written brief
- Named responsibilities
- Agreed review points




