
Clear responsibilities
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Bring sales questions into the brief so the work answers real concerns.
Require completed work, observed changes, and next priorities alongside metrics. Rankings should not replace an explanation of the decisions made. Review the whole path instead of judging one screen in isolation.
- A written brief
- Named responsibilities
- Agreed review points




