
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Agree how new requests will affect cost and timing.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Review recent inquiries before making assumptions about demand.
- A written brief
- Named responsibilities
- Agreed review points




