
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Compare the proposed message with the words customers use.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




