Make appointments easier to complete
A booking journey should show what the appointment is for, how to choose a suitable time, and what happens next. We check confirmation messages and staff notifications as well as the visible form, including what happens when a requested slot is unavailable. Identify the most useful correction before adding another feature.
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Agree whether the evidence supports keeping, changing, or stopping the approach.
A fair comparison
Compare periods with similar trading days and note promotions or changes in capacity. A short spike should not set the next budget by itself. Agree whether the evidence supports keeping, changing, or stopping the approach.
Keep advertising accounts, analytics, domains, and customer records under business ownership. Document access and handover responsibilities before work begins. Keep account ownership with the business.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities