
Evidence in the brief
Request examples, sources, screenshots, or process details before drafting. Specific inputs usually improve the piece more than extra adjectives. Set out the work, approval steps, and handover requirements in writing.
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Compare the proposed message with the words customers use.
- A written brief
- Named responsibilities
- Agreed review points




