
Relevant segments
Separate new subscribers, recent customers, and inactive contacts where the data supports it. A useful message follows what the reader needs next. Agree whether the evidence supports keeping, changing, or stopping the approach.
Review sender authentication, bounce handling, suppression rules, and links before sending. Test the message in common email clients. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




