
Review the whole cost
Include production and staff time when comparing channels. A campaign with cheap inquiries can cost more if every lead needs extensive qualification. Review the cost of maintaining the work after launch.
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Turn the findings into a short list of actions and owners.
- A written brief
- Named responsibilities
- Agreed review points





