
Answer clarity
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Keep a short record of common questions and objections.
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




