Policy and Disapproval Management
When disapproved ads, assets, products, or destinations quietly reduce eligible reach, the first task is to resolve policy issues accurately and prevent repeated violations. We review policy details, affected assets, landing pages, claims, feeds, appeal evidence, and account history, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Leave the team with a decision, an owner, and a review date.
Read costs alongside conversion delay and sales feedback. Make changes for a documented reason instead of responding to every daily fluctuation. Confirm which expenses need approval before they are incurred.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Check the main customer path before judging the channel alone.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Compare customer actions with the message that attracted them.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities
