
Map the sales process
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Turn the findings into a short list of actions and owners.
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Identify the most useful correction before adding another feature.
- A written brief
- Named responsibilities
- Agreed review points





