
Connect the team
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Agree who can make decisions before the schedule is set.
Include production and staff time when comparing channels. A campaign with cheap inquiries can cost more if every lead needs extensive qualification. Agree a spending limit before approving additional tools or media.
- A written brief
- Named responsibilities
- Agreed review points





