SEO Case Study For Cleaning Company

SEO Case Study For Cleaning Company

Maid To Sparkle Utah is a professional cleaning company based in Utah. They offer a range of cleaning services including residential, commercial, and move-in/move-out cleaning. They approached our SEO agency in 2021 to improve their online visibility and increase the number of leads and bookings from their website.

Goals: The main goals of Maid To Sparkle Utah were to:

  1. Increase their online visibility and search engine rankings for targeted keywords such as “cleaning services in Utah” and “professional cleaners in Utah”.
  2. Increase website traffic and leads.
  3. Improve the overall user experience and website functionality.
  4. Achieve sustainable long-term results.


  1. Keyword Research: Our SEO team conducted thorough keyword research to identify the most relevant and high-traffic keywords related to cleaning services in Utah. We also analyzed the search volume and competition of each keyword to determine the best strategy for optimizing Maid To Sparkle Utah’s website.
  2. On-page optimization: We optimized the website’s on-page elements such as title tags, meta descriptions, headers, and content to align with the targeted keywords. We also ensured that the website was mobile-friendly and had fast loading speeds to improve the user experience.
  3. Content creation: Our content team created high-quality, informative, and engaging blog posts related to cleaning services and housekeeping tips. We also optimized the content with relevant keywords to improve its visibility in search results.
  4. Local SEO: We optimized the Maid To Sparkle Utah’s Google My Business listing by adding accurate and up-to-date information, including their location, services, and contact details. We also encouraged customers to leave reviews and ratings, which helped improve their local search rankings.
  5. Link building: We conducted a thorough backlink analysis to identify high-quality, relevant, and authoritative websites in the cleaning industry. We then created a link-building strategy to acquire high-quality backlinks from these websites.


Our SEO efforts yielded significant results for Maid To Sparkle Utah within six months. The website’s search engine rankings improved, leading to increased website traffic and leads. The overall user experience also improved, resulting in lower bounce rates and longer website visits. The results are as follows:

  1. Website traffic increased by 354%.
  2. The website’s search engine rankings improved, resulting in an increase in organic search traffic by 142%.
  3. The website’s domain authority increased from 0 to 10.
  4. The website’s bounce rate decreased by 32%.
  5. The number of leads generated from the website increased by 68%.


Our SEO efforts for Maid To Sparkle Utah helped the company achieve their goals of improving their online visibility and increasing leads and bookings. The results also demonstrate the effectiveness of a comprehensive SEO strategy in achieving sustainable long-term results. We continue to work with Maid To Sparkle Utah to further optimize their website and maintain their search engine rankings.