Solve access problems first
Useful content cannot attract search visitors if important URLs fail or send conflicting indexing signals. Check response codes, robots rules, canonicals, and links before spending time on smaller page edits. Keep a change log so later results have context.
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Assign one person to approve the final work.
Make the plan fit your market
Check the services and areas the business genuinely covers in Lexington, KY. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Check the areas you genuinely serve in Lexington, KY.
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities