Content Refresh
When older pages lose accuracy, depth, or usefulness as the market changes, the first task is to update proven assets before replacing them with unnecessary new pages. We review declining queries, outdated facts, weak sections, missing examples, and current customer questions, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Look for gaps between what the business offers and what visitors understand.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Use support requests to find information that is missing or unclear.
Search intent
Compare what searchers need with the page they reach. A service enquiry, a how-to question, and a supplier comparison may need different answers. Look at what happened after the initial visit or interaction.
Explain scope, process, limitations, and the next step. Use descriptive headings and links naturally; repeating a city or keyword does not replace useful detail. Bring sales questions into the brief so the work answers real concerns.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities