
Technical priorities
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Turn the findings into a short list of actions and owners.
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Ask customer-facing staff which details people need before deciding.
- A written brief
- Named responsibilities
- Agreed review points




