
Content usefulness
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Bring sales questions into the brief so the work answers real concerns.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Test the important customer action before publishing a change.
- A written brief
- Named responsibilities
- Agreed review points




