Website Migration Protection
When a redesign or platform move risks losing established URLs and search signals, the first task is to preserve useful organic equity throughout the migration. We inventory URLs, map redirects, transfer metadata, test canonicals, compare crawls, and monitor launch, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Leave the team with a decision, an owner, and a review date.
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Agree whether the evidence supports keeping, changing, or stopping the approach.
Evidence before changes
Compare Search Console and analytics trends with releases, redirects, and content updates. Keep a change log so later movement can be interpreted in context. Document what was tested and what the team learned.
Prioritize links and mentions from relevant sources with genuine readers. Paid placement, fabricated reviews, and bulk directory links can create risk without improving the page for visitors. Check the main customer path before judging the channel alone.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities