
Page coverage
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Bring sales questions into the brief so the work answers real concerns.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Ask customer-facing staff which details people need before deciding.
- A written brief
- Named responsibilities
- Agreed review points




