Make spend easy to understand
Separate media costs, management fees, production, and tracking tools. Reporting should explain where spend went and which decisions the evidence supports, including tests that did not work. Review the cost of maintaining the work after launch.
Test delivery, alerts, duplicate handling, and staff ownership. A campaign needs an operational process after the lead arrives. Keep the next round of work small enough to assess clearly.
Ad and page agreement
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Review the destination and response process alongside the campaign.
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Check recurring charges as well as the initial project fee.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities